04

Brand

04

A business’s branding is more important than you might think. On the outside, your brand may seem like it consists only of elements such as logos and colors, but your brand is actually the entire identity of your business.

BRAND ARCHITECTURE

Design brand purpose and vision
Align strategic positioning
Build your brand story

BRAND LANGUAGE

Does your company have a unique language
Is your language consistent accross all assets
Does your brand language make sense

STRATEGIC POSITIONING

Does your brand match your target audience
Are you positioned for maximum reach
What is the market saying about you

A business that doesn’t really have any cohesive branding isn’t going to stay in someone’s mind for very long.