04
Brand
04
On the outside, your brand may seem like it consists only of elements such as logos and colours, but your brand is actually the entire identity of your business.
BRAND ARCHITECTURE
Design brand purpose and vision
Align strategic positioning
Build your brand story
BRAND LANGUAGE
Does your company have a unique language
Is your language consistent accross all assets
Does your brand language make sense
STRATEGIC POSITIONING
Does your brand match your target audience
Are you positioned for maximum reach
What is the market saying about you
